If you’re single and dating in 2018, don’t sweat that big first date—you’ll make your first impression long before that. Apparently, dating app profiles stuffed with pictures, interests and witticisms aren’t enough: seventy-seven percent of active daters research prospective mates on a regular basis, and of those who do, nearly half spend more than fifteen minutes digging on each and every person!

What are people looking for, what are they finding, and how is it affecting their experiences? In a recent survey of 2,000 Americans,we set out to answer these and other questions.

New data reveals trends in modern dating


In October of 2018, we surveyed 2,000 Americans who identified as actively dating, or have past experience dating.